into a most revolutionary period in marketing, as in everything 
else.

     When Europeans used to visit America before the Second 
War they would say, “But you have communism here!” What 
they meant was that we not only had  standardized goods, but 
everybody  had them. Our millionaires not only ate cornflakes 
and hot dogs, but really thought of themselves as middle-class 
people. What else? How could a millionaire be anything but 
“middle-class” in America unless he had the creative 
imagination of an artist to make a unique life for himself? Is it 
strange that Europeans should associate uniformity of 
environment and commodities with communism? And that 
Lloyd Warner and his associates, in their studies of American 
cities, should speak of the American class system in terms of 
income? The highest income cannot liberate a North American